Value Opportunity Analysis (VOA)
The VOA is an established product design and marketing tool to determine how valuable a product is to the user based on several attributes.
The VOA below compares the various attributes of the De Novo Activated Charcoal Cookie with the traditional slurry product. Note that the Activated Charcoal Cookie outperforms the slurry in every category.
Above: A traditional slurry product on the left, and the new De Novo Activated Charcoal Cookie on the right.